Vibing with Fynd: Why We Are Opening Our Doors, and Giving Every Rupee Away

There is a question I get asked at almost every conference, every dinner, every WhatsApp forward from a founder friend: "How did you actually make Fynd AI-native?" Not the slide-deck version. Not the LinkedIn post version. The real version. The messy, political, exhilarating, sometimes painful version of rebuilding an entire organisation around a fundamentally different clock speed.

For years, my answer was the same: "Come spend a day with us." Because the truth is, you cannot compress a transformation story into a 45-minute keynote. You need to sit with someone who has done it, ask the uncomfortable questions, and leave with a mental model you can actually act on.

That is exactly what Vibe with Fynd is. And every single rupee goes to the Fynd Foundation.

The Origin Story

Fynd started in 2012 as a small team trying to bridge the gap between online and offline retail in India. We built in-store customer engagement solutions for brands like DIESEL, Being Human, and US Polo Association. Over the next decade, we grew into India's largest omnichannel commerce ecosystem, powering over 20,000 stores, serving 2,300+ brands, and reaching more than 20 million consumers. Reliance Retail invested $42 million in 2019. Harvard Business School turned our journey into a case study. Fast Company named us among the top 10 most innovative companies in Asia-Pacific.

But none of that is what keeps me up at night. What keeps me up is the conviction that we are living through the most consequential shift in how organisations operate, and most leaders are sleepwalking through it.

I wrote about this recently in a piece called Clock Speed, published in ETCIO. The core argument is simple: every system (a country, an institution, a team) operates at an implicit tempo. AI collapses "the work behind work." What used to take weeks of coordination, drafting, alignment, and review can now be compressed to near-zero by a small team operating with AI at its core. But the organisation around you still runs at the old clock speed. And that mismatch is not a gap you can bridge with a training programme. It requires a complete rebuild.

At Fynd, we did not add AI to our workflows. We rebuilt the organisation around AI. Today, our 1,200-person team in Mumbai and Dubai operates at a tempo that would have been unrecognisable three years ago. Our products, from Kaily.ai for conversational commerce to Pixelbin.io for AI-powered image editing, are not bolt-ons. They are the native expression of a company that thinks in AI-first terms.

That transformation is what people want to understand. And that is what Vibe with Fynd offers.

What Vibe with Fynd Actually Is

This is not a course. There is no curriculum, no slides, no certificate at the end. Vibe with Fynd is a focused, 4-hour session where you sit with the people who built and rebuilt Fynd, and have an honest, unfiltered conversation about what it actually takes to become AI-native.

There are two formats:

The Founder's Circle is a one-on-one strategic deep dive with me. We cover AI-native transformation, organisational design, culture shift, and a tailored direction for your business. This is for founders and CEOs who set the vision and need to understand how AI changes the entire operating model, not just the tech stack.

The CTO's Table is a hands-on technical session with Fynd's CTOs and technical leaders. It covers AI architecture, tool selection, engineering culture, and integration playbooks. This is for CTOs and engineering leads who need to go beyond tools and build an AI-native engineering culture.

The sessions are intentionally priced to ensure that the people who come are serious, committed, and ready to act. And every single rupee, 100% of the proceeds, goes directly to the Fynd Foundation.

Why Fynd Foundation

When we started thinking about Vibe with Fynd, the commercial model was obvious. We could have run it as a consulting practice, a premium advisory service, or a revenue line for Fynd Academy. But that did not feel right.

Fynd has been extraordinarily fortunate. We have built a company that is backed by one of India's largest conglomerates, recognised globally, and operating at the frontier of AI-native commerce. The people who come to Vibe with Fynd are themselves successful: founders, CXOs, and technical leaders running significant businesses. Charging them and keeping the money felt like the wrong answer to the right question.

The right answer was the Fynd Foundation.

The Fynd Foundation is a new initiative, chaired by Ragini Varma, our Chief Business Officer for India. Its mission is straightforward: help underprivileged children get access to education and the equipment they need to learn. In a country where the digital divide is still vast, where millions of children lack access to basic computing resources, and where the AI revolution threatens to widen the gap between the haves and the have-nots, this felt like the most meaningful thing we could do.

Every session booked through Vibe with Fynd funds the Foundation directly. There is no overhead skim, no administrative deduction. The full amount goes to the cause. When you vibe with Fynd, you are not just investing in your own transformation. You are investing in the next generation's ability to participate in the AI-native future.

Who This Is For

Vibe with Fynd is designed for leaders who refuse to wait. Specifically:

Founders and CEOs who set the vision for their organisations and need to understand how AI changes the entire operating model. You are not looking for a vendor pitch. You want to sit with someone who has already rebuilt an organisation around AI and hear what actually worked, what failed, and what they would do differently.

CXOs who lead functions (operations, marketing, finance, HR) and need to understand how AI transforms their specific domain. The conversation is not about tools. It is about how your function operates at a fundamentally different clock speed when AI is native to the workflow.

CTOs and Engineering Leads who need to go beyond the hype. You have read the blog posts, tried the tools, maybe even shipped a few AI features. But building an AI-native engineering culture, where AI is not a feature but the substrate, requires a different playbook.

Business Heads and General Managers who need to translate AI capabilities into business outcomes. You need to know what to prioritise, how to measure ROI, and how to build the case for transformation within a large organisation.

The Thinking Behind It

I have published working papers that form the intellectual backbone of these sessions. Clock Speed: Why AI Transformation Is an AI Rebuild argues that AI transformation is not a migration — it is a complete rebuild of the organisation around a fundamentally different operating tempo. The Singularity of Job Roles explores how AI collapses traditional role boundaries. Naive, Native, Nirvana maps the three stages of AI maturity. And The K-Shaped Organisation describes how organisations are splitting into 100x Super Employees and roles absorbed by agents.

These are not academic exercises. They are distillations of what we have lived at Fynd. When I sit with a founder in the Founder's Circle, these frameworks are the starting point — but the conversation goes wherever it needs to go. Every organisation is different. Every leader's context is unique. The value is in the specificity, not the generality.

A Personal Note

I have spent 14 years building Fynd. I have seen the company go from a three-person startup to a Harvard case study. I have navigated a $42 million investment from Reliance, expanded to Dubai and Saudi Arabia, and led the transformation of a 1,200-person organisation into an AI-native company.

But the thing I am most excited about right now is not a product launch or a market expansion. It is this: the idea that the most valuable thing I can offer is not code, or capital, or connections, but time — focused, undistracted time with someone who has already walked the path you are about to walk.

If you are a leader who is serious about making your organisation AI-native — not as a side project, but as the operating system of how work gets done — I would love to vibe with you.